AMANDA LAFAVOR
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WHEN ONLY THE BEST WILL DO

The experts at The Gemological Institute of America have graded some of the most famous gems in history—the Hope diamond, the Idol's Eye, the Taylor-Burton, and the Dresden Greenbrier.  They also grade every day diamonds with just as much passion and expertise. I was tasked with creating a global campaign for their USA, China, and India markets that would be recognizable, increase brand awareness, and draw you into the GIA-graded diamond. This campaign focuses on the emotional reaction to a proposal with real and candid photography. The images are cohesively tied together with a navy overlay and a unique design treatment focusing one of the 4Cs: the cut of her diamond. The design treatments are an identifiable platform to elevate the global GIA brand.
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  • work
  • resume
  • About